
Nucleus
Plant & Animal Cells
The hereditary archive — a double-membraned vault where the cell's genetic blueprint is stored, copied and read.

Plant & Animal Cells
A refined lipid atelier.
A tubular membrane studio devoted to lipids, steroids and detoxification — no ribosomes in sight.
A note
The campaign imagery is a fictional luxury concept. Toggle to Scientific X-Ray for the labelled biological illustration.
An interconnected network of membrane-bound tubules that lack attached ribosomes and are continuous with the rest of the ER.
Synthesises lipids, including phospholipids and steroids. In particular cell types, such as liver cells, its enzymes help detoxify certain drugs and toxins. Specialised smooth ER in muscle (the sarcoplasmic reticulum) stores and releases Ca²⁺ ions for muscle contraction.
Eukaryotic cells, including plant and animal cells; its abundance varies with cell function.
Supplies lipids needed for membrane formation and certain hormones. Helps metabolise potentially harmful substances and regulates intracellular calcium levels.
Its large membranes hold enzymes for lipid synthesis and detoxification. Calcium pumps move calcium into its enclosed lumen to store and release it.

Plant & Animal Cells
The hereditary archive — a double-membraned vault where the cell's genetic blueprint is stored, copied and read.

Plant & Animal Cells
A folded membrane workshop studded with ribosomes — the first address for proteins destined for secretion or the cell's membranes.

Plant & Animal Cells
A curved stack of membranes where proteins are refined, sorted, addressed and dispatched.