Rough Endoplasmic Reticulum
Plant & Animal Cells
A folded membrane workshop studded with ribosomes — the first address for proteins destined for secretion or the cell's membranes.
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Rp 4.200.000
Rp 4.600.000
Plant & Animal Cells
Nucleus
The original control collection.
The hereditary archive — a double-membraned vault where the cell's genetic blueprint is stored, copied and read.
Rp 6.800.000
A note
The campaign imagery is a fictional luxury concept. Toggle to Scientific X-Ray for the labelled biological illustration.
Structure
Surrounded by a double-membraned nuclear envelope with nuclear pore complexes that regulate movement between the nucleus and cytoplasm. Contains nucleoplasm and chromatin (DNA associated with proteins, including histones). Chromatin is usually less condensed during interphase and becomes highly condensed into visible chromosomes during cell division. The nucleolus synthesises rRNA and assembles ribosomal subunits.
Function
Stores most of the cell's genetic information. Nuclear DNA replication occurs here, as does transcription of DNA into RNA. Regulates cell activities through the control of gene expression. Ribosomal subunits exit through nuclear pores.
Where Found
Eukaryotic cells, including most plant and animal cells. Some specialised mature eukaryotic cells, such as mammalian red blood cells and flowering-plant sieve tube elements, lack a nucleus.
Why It Matters
Protects and organises nuclear DNA and regulates which proteins can be produced, influencing metabolism, growth, differentiation and cell division.
Structure → Function
The envelope isolates DNA replication and transcription; nuclear pores control the movement of RNA and proteins.
Pairings
Rp 3.900.000
Smooth Endoplasmic Reticulum
Plant & Animal Cells
A tubular membrane studio devoted to lipids, steroids and detoxification — no ribosomes in sight.
Golgi Apparatus
Plant & Animal Cells
A curved stack of membranes where proteins are refined, sorted, addressed and dispatched.