
Nucleus
Plant & Animal Cells
The hereditary archive — a double-membraned vault where the cell's genetic blueprint is stored, copied and read.

Plant & Animal Cells
The finishing house.
A curved stack of membranes where proteins are refined, sorted, addressed and dispatched.
A note
The campaign imagery is a fictional luxury concept. Toggle to Scientific X-Ray for the labelled biological illustration.
A stack of flattened, membrane-bound sacs called cisternae. The cis face is the receiving side, where vesicles from the ER deliver proteins and lipids. The trans face is the shipping side, where cargo is sorted and packaged for delivery.
Modifies proteins and lipids received from the ER (for example, by processing carbohydrate groups). Sorts them and packages them into vesicles. Cargo can be sent to the plasma membrane for secretion or insertion, or to other endomembrane compartments.
Eukaryotic cells, including plant and animal cells.
Ensures that newly synthesised molecules are appropriately processed and directed to their correct cellular destinations.
Different cisternae have different processing enzymes so successive modifications can occur. The trans-Golgi network sorts products into transport vesicles.

Plant & Animal Cells
The hereditary archive — a double-membraned vault where the cell's genetic blueprint is stored, copied and read.

Plant & Animal Cells
A folded membrane workshop studded with ribosomes — the first address for proteins destined for secretion or the cell's membranes.

Plant & Animal Cells
A tubular membrane studio devoted to lipids, steroids and detoxification — no ribosomes in sight.